American Advertising Awards
Every year the Best of Show winner for the American Advertising Awards gets to conceptualize and bring the next year’s show to life. Our concept was to encourage entrants to look past awards validation– and validate themselves. We used judgement day imagery to portray a severity of the concept, and made a larger effort to expand the entrants. To accomplish this, we delivered custom mirrors and ominous digital messaging that led to a curated Gala Experience.
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